Kanban Ducks, Keyword Research, & a Seed-Stage PGH Hot Take

Plus, Google tags a champ, a special rubber stamp, and I got a job!

Kanban Ducks, Keyword Research, & a Seed-Stage PGH Hot Take

Let's start off this edition with some local news. Mostly because I've been holding in a hot take since a startup report dropped on Wednesday.

Happy First Fall Friday, Friends!

๐Ÿ™‹โ€โ™€๏ธWho wants to build a ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ this weekend?


Pittsburgh Hot Take

The Global Startup Ecosystem Report 2021

Startup Genome just released their annual The Global Startup Ecosystem Report, the worldโ€™s most comprehensive and widely-read research on startups, with 280 innovation ecosystems and 3 million+ companies analyzed.

Pittsburgh landed in the Top 25 (Detroit is #16) on the Top 100 Emerging Ecosystem Rankings list.

Sounds great, right? Ish.

While I'm super excited that Pittsburgh made the list, let's all chill out for a second. I'd like to point something out (that my associate Katie Burton pointed out to me after her first read):

Our median seed round is $75,000. THIS IS PATHETIC.

Other cities on the list look like this:

  • Chicago: $550,000
  • Philadelphia: $550,000
  • Miami: $675,000
  • Austin: $640,000

The global average: $480,000

We still have lots of work to do.


While we're talking Pittsburgh...

Quick Congrats ๐ŸŽ‰

Meter Feeder's Jim Gibbs named to Google's latest Black Founders Fund cohort (from Pittsburgh Inno)

Jim Gibbs, a mighty fine individual, just received $100,000 โ€“ and eternal bragging rights. Why? Because Google named him, and his Pittsburgh-based mobile parking app Meter Feeder, to the latest cohort of their Black Founders Fund.

๐Ÿค˜ Fuck yeah. Congrats, Jim!


How To Organize Ducks

How do you do it all???

I get this question a lot. To be clear, what I'm showing you here is the best of the best. And it's also mostly professional. I have my shit together professionally (not so much personally).

That said, how do I get all of my ducks in a row? I figured out how to organize my tasks in a way that works for me.

I do it in Notion using a database. My default view is Board View โ€“ aka Kanban, a framework used to implement agile development. It looks like this๐Ÿ‘‡

This layout works for me. You know what else works for me about managing my tasks in a Notion database?

I can save custom views and switch them up instantly.

๐Ÿ’ฅ BOOM ๐Ÿ’ฅ Table View by Priority!

If you want to learn more about managing your tasks in a database, check out this article from Notion: When to use each type of database view.

A few other tools for task management that my friends enjoy are:


Keyword Research (Psst, It's Important)

On the top of my Notion to-do list this week: A crash course on Amazon KDP advertising (so I can create ad campaigns for my book).

When embarking on a new marketing adventure, I always start at the same place.

Keyword Research. The process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.

You can't drive traffic and make sales without understanding keywords. If you don't know how to build a good keyword list, learn how to do it. Here's The Beginner's Guide to SEO from Moz.

Since I don't know anything about Amazon advertising, I turned to YouTube for help (obviously). These are the two best resources I found on the topic.

Paul Marles' video My Successful KDP Keyword Research Method for Amazon Book Publishing provides a great overview on how to select keywords to drive the right traffic to an Amazon page.


When I needed to whittle my list down to the most important set, Kindlepreneur's article and video: 7 Kindle Keywords: Use All 50 Characters or Not?


Side note: Getting to this point in my to-do list means that my Amazon book page is almost ready!!! #progress


Someone Hired Me!

I'm not quite ready to disclose the details yet, but I'll give you a hint...

Thank you to everyone who supported me through this year of transition.

I feel more like myself coming out the other side than I have in a long time.


Last Call: Party People Edition

The special run is almost fully reserved. If you want to grab the absolutely made-up Party People Edition of my book, this is your last chance.

Update on the edition: Since I'm extra, I designed and purchased this amazing rubber stamp. Party People Edition books will be stamped and include a special, heartfelt message from someone I hire to write them. Kidding! From me!

Party People Edition books can be picked up on release day. At my launch party! You're all invited.

Until next time,
โœŒ๏ธLynsie


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