Dorito Dust, Webflow Galore, and a Love Letter to Startup T-Shirts

Plus, well, not much else. It's just a bunch of cool pics of t-shirts and me rambling about Webflow stuff. Sorry???

Dorito Dust, Webflow Galore, and a Love Letter to Startup T-Shirts

I have word limits on this thing. I swear I do. It's usually 850. I'm 200 words over as I type this. That's a lot. And one of the articles links to another article.

So, I'm apologizing in advance for diving deep into a few categories this week, but that's what happened to me, so that's what happens here. As my kid says, "Mama's working on a project. She woke up covered in Dorito dust."

Not my hands, but they're about the same size. These are actually the hands of a 6-year-old child kept alive by Rich Pell and Lauren Allen. His name is Ryder. We partied this week, clearly.

On top of being hyper-focused on a thing, I was feeling memory-laney.

Happy Friday, you fine fine weirdos.
I know it because you're here ๐Ÿ˜‰

Book Cover Design = New Website

Once the book cover was locked, it was time to build a website to accompany the launch. While Ghost is a fantastic blogging platform, it's not customizable enough (for me) to build out the type of website I want. After weighing the options, I decided to use Webflow.

It's a live work-in-progress, but you can see where I'm going with it. Check it out๐Ÿ‘‡

So, why Webflow? For me, it was a couple of things:

  • More flexibility than Squarespace, which is AWESOME and what I would've used historically. Over the years though, I've gotten much better at understanding and writing basic CSS and HTML so now I like having the extra control.
  • It's the platform of choice for A LOT of startups. If I'm going to work with founders and teams that are using Webflow, I want to know Webflow. Here's a list of 26 YC startups that use Webflow (you're welcome, Chris).
  • And finally, it offers a solid e-commerce solution (see below).

I've had a lot of fun building the site this week โ€“ and I'm getting close to calling this version done. Just a few more things to do, including hooking up contact forms, adding custom sorting and filtering, etc.

Webflow E-Commerce

Part of the website build included a little mess around in Webflow Ecommerce. They made it easy to go down the rabbit hole, so I did.

So much so, that I wrote about it here.

The article provides an overview on:

  • The History of Self-Publishing
  • Why not just sell through Amazon?
  • Picking the Platform
  • Lots of Resources
  • Great Setup Guide
  • Managing Merch
  • Two Big Cons I've Found So Far

๐Ÿ‘‰ Read the full article

Meet Commonwealth Press (and read a love letter to my startup t-shirts)

Since I'm going to sell the book on my website, I figured I may as well have some fun with the store. That meant an immediate email to my friends at Commonwealth Press. If you don't know Commonwealth Press:


You can probably understand why we get along.

The first time I ordered shirts from Commonwealth Press, I was the Marketing Director at Spreadshirt. Here's a picture of me and Lindsay Patross (supplied by Mike Woycheck) talking shop with some PodCamp nerds in 2006(?) Spreadshirt sponsored the event and paid for the shirts.

A few years later, the Commonwealth Press crew showed up BIG when they designed and printed my all-time favorite, most superior ShowClix t-shirt. I know that Jeff Morgan agrees, as you can see below (and because he provided the art direction). These were printed in 2010-ish. The pic of me below was taken on May 19, 2021. What can I say? It's still a fave ๐Ÿคทโ€โ™€๏ธ

In 2014, Commonwealth Press printed the shirts for my dog walking company in San Francisco, Dogs Abide. I picked them up in person when I was home for a visit, just so I could see their (at-the-time) new space on the South Side.

And as I've mentioned before, one of my all-time favorite t-shirts is the LaneSpotter "squirrel on a bike in fanny pack" design from Christina Lee. People still ask me about it all the time. I'm considering doing a run for the new online shop. Thoughts? Andy Ellis, will you buy?

Commonwealth Press also printed all of the LaneSpotter logo gear that I sent to my dev team in Ukraine! ๐Ÿ‘‹

When I moved back from San Francisco in 2015, I finally had a chance to sit down, have lunch, and chat with Owner Dan Rugh. Great guy.

He left his sunglasses on the table at Ineffable Cร  Phรช that day. I kept them and had all intentions of returning them. That did not happen. I'm sorry, Dan. I hope you've forgiven me ๐Ÿซ’

Long story not short, I'm definitely ordering a bunch of new merch from them to sell as part of my book launch!!! ๐ŸŽ‰

And here's the latest news on Commonwealth Press ๐Ÿ‘

Steelers announce game poster series

For the first time, the Steelers and local partner Commonwealth Press will release special commemorative game day posters โ€“ nine in all, one for each home game - during the 2021 season.
"We're excited to announce the addition of the Gameday Poster Series for the 2021 regular season," said Steelers V.P. of Sales & Marketing, Ryan Huzjak. "We're borrowing a common practice from the music industry and the popular tradition of concert posters. Each Gameday Poster will uniquely commemorate every home game through the eyes of a local artist. We think these posters will be a great addition to Steelers fan caves everywhere."

It's a take on concert posters and I think it's rad.

Since I brought up PodCamp...

I know what book I want to write next. I even have the title already. This time around though, to make it a reality, I'm going to have to interview a bunch of amazing people. Solicitations coming.

Interviewing people translates really well into a podcast. Just sayin. If anyone has any experience here, I'd love to talk.

I'm gonna write up a memo. I'll get it over to yinz in a week.

Until next time,

#blacklivesmatter #womxnrule #legalizeit #investinthemidwest